Red Faction: Guerrilla Logo Redesign (personal)

Promotional Poster Development Details

The Poster Design: A spin on the Cold War’s anti-communist slogan “Better Dead than Red”, the miners of the First Martian Revolution used the transposed ‘Better Red than Dead’ as a rallying cry. When the Red Faction re-emerged to engage the EDF authorities in the Second Martian Revolution, I like to think the colonists whispered the phrase to spread word of the rebellion. Both the colors, the text, and the imagery pay homage to the Russian¬†Constructivism movement of the early 20th century.

Swapping the Sledgehammer for the Remote Charge: While Red Faction: Guerrilla featured the sledgehammer as both it’s primary melee weapon and symbol of the revolution, I felt the switch to First Person Perspective required a reconsidering of it’s place in the game world. As an FPS I think RFG would focus more on either breaking or shooting into buildings, setting remote charges at key locations, then escaping with your life prior to detonation. Being a mine engineer, abundant access to and knowledge of explosives should be Alec Mason’s primary skill, not his ability to swing a hammer.

I chose to simplify the design of the handheld detonator to make it seem universal in the hand of the player-character: anyone can pick this symbol up and ‘hit the button’ to enact change.

Second Martian Revolution Symbol Development Details

The images on the left are a stripped-down version of the fully rendered image above. I prefer the image in the lower-left, as it’s red background invokes the planet Mars more clearly. The more detailed version on the right is a mid-step between the simple logo and the detailed one above.


Red Faction: Guerrilla Logo Development Details

Main Title: The upper portion of the logo (Red Faction) is Adobe’s Gothic Std font with angular embellishments. I started the design process by reviewing promotional materials for the original Red Faction (2001), and chose to recreate it’s gradual curving line (assumably a nod to the surface of Mars). I also chose to keep it horizontally tight in order to better enclose the Gorilla subtitle.

Subtitle: Since much of the game is focused on wrestling territory away from the EFG, I developed a faint grid-like pattern (nodding to topographical maps) to hang behind the Guerrilla subtitle.  The 45 degree angle of both the grid and the font itself is repeated throughout the HUD. The Guerrilla font is an original one based on the grid, and similar to the posters above invokes a Cyrillic-style popular in Russian print-media.

Detailed Logo: For the more detailed logo (top) I chose to add sparks to indicate conflict (and explosions!) and a color-shift to represent the land of Mars and the space above it.


Logo (Stories and Beer Reading Series)

Stories and Beer Logo Development Details

A take on the old ‘Book It!’ buttons, this logo was commissioned by a local reading series group that typically meets in bars. The original logo really jammed the words in there, so I tried to strike a balance between keeping consistent with the logo’s inspiration, and with it looking properly balanced. The text used is Berlin Sans FB Demi.

To my knowledge the group has never printed this logo on actual buttons, or handed out gold stars, which is disappointing.


Website Graphic (http://asdsexed.org/)

Commissioned by a graduate student at UIUC, the logo to the left was developed for a human sexuality education website. As a multi-use image, my only constraint was that it be circular.

In the end I put a great deal of time into the bee rendering so that it could be used as an independent graphic if the client so chose. I would have preferred to go more realistic with the bee’s wings, but adding transparency was complicating their intersection with the boarder. Instead of shrinking the bee, or losing the boarder, I chose to represent the wings as opaque.